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For Immediate Release |
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MarkMonitor Chief Marketing Officer Frederick Felman to Speak at AAFA ‘Knock It Off! Brands and the Counterfeiting Quandary’ Event
NEW YORK, November 3, 2008 –MarkMonitor®, the global leader in enterprise brand protection, announced that Frederick Felman, chief marketing officer of MarkMonitor, will be speaking at the American Apparel and Footwear Association’s (AAFA) ‘Knock It Off! Brands and Counterfeiting Quandary’ event. This will be the fourth annual conference presented by the AAFA’s Brand Protection Council on intellectual property and best practices. The conference will include industry and government leaders discussing approaches and strategies to stay ahead of counterfeiters on a variety of fronts.
Frederick Felman will present, “Brand in the Digital Age: How to Avoid Brand Erosion.” The Internet has opened up a new world of anonymity and new opportunities for counterfeiters, cybersquatters and fraudsters, also known as “brandjackers.” In this session, he will share insights on how technology can measure online threats against brands and identify proactive strategies that companies can practice for positive results.
Who: Frederick Felman, chief marketing officer for MarkMonitor
What: American Apparel and Footwear Association, Knock It Off! Brands and the Counterfeiting Quandary, “Brand in the Digital Age: How to Avoid Brand Erosion”
http://www.apparelandfootwear.org/Events/event.asp?EVENT_ID=196&
When: Tuesday, November 11, at 11:45 a.m. ET
Where: Union League Club, 38 East 37th Street, New York, NY 10016
For more information, please contact Te Smith at 831-818-1267 or te.smith@markmonitor.com.
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About MarkMonitor
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.
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Contact:
Te Smith, MarkMonitor
(831)-818-1267 (mobile)
te.smith@markmonitor.com
Jonathan Jordan, A&R Edelman for MarkMonitor
(202)-777-3842 (office) / (240)-483-6986 (mobile)
jjordan@ar-edelman.com
Editor’s Notes: MarkMonitor® is a registered trademark of MarkMonitor, Inc.
All other trademarks included herein are the property of their respective owners.